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https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/2f8456a0-4ca6-48f9-b436-1fc746b72b0c/ExamCheckList_Screen+Recording+2025-10-02+at+8.17.42%E2%80%AFPM.gif https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/524d686e-b8ac-4c39-a231-333ed356a74e/VirtualTour_Screen+Recording+2025-10-02+at+8.24.36%E2%80%AFPM.gif https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/39705a49-7f9f-4fe5-91ef-6385d6abd881/Check-In_Screen+Recording+2025-10-02+at+6.33.40%E2%80%AFPM.gif https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/e61853ee-0014-49c7-b32a-32bcc584eb81/BeforeComic4.png City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/03c8a415-b98a-43ad-9474-cd30e915fee2/BeforeComic1.png City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/8c2743db-56fd-42f7-b695-cabc3e25dbde/Group+26.png City Cat - Make it stand out of cats were perceived as stressed during veterinary consultations in a study observing 825 cats. [1] https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/cf8e2f21-dfca-4133-8507-6c21dbda4a91/Group+27.png City Cat - Make it stand out of owners reported feeling stressed themselves in a study observing 819 owners. [1] https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/3c2d2e6b-b693-4636-ae75-5eaf2c43d70e/Group+28.png City Cat - Make it stand out of cat owners consider the stress of their cat a significant factor when deciding whether to vaccinate according to Royal Canin Academy. [2] https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f9ffeb52-413a-4720-86d2-b2869529a6b2/CityCat+Design+Challenge.png City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/be2f9581-a6f3-4273-b0f6-dba87690dd9a/Problem+Customer+Journey+Map.png City Cat - Make it stand out. Method 1: generative interviews 3 Health Clinics | Semi-Structured Uncover service, booking, and communication pain points General understanding of staff workflows and clinic system gaps Explore the handling of unpredictability https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/93755438-9a62-4e4e-a98b-7c36dec8abd5/IMG_1393+%281%29.png City Cat - Make it stand out Method 2: observational studies City Cat Veterinary | Note Taking Note wait times as well as client and staff interactions- clinic “flow” Evaluate space usage and stress points Observe actual behaviors and emotions of client https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/3c3b37e6-1482-45c3-a19a-c747fc254156/Booksy+Appointment+Page.png City Cat - Make it stand out City Cat’s Booksy Appointment Page https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/30840750-71c3-4d80-9a8c-f055757cc923/New+Client_Appointment+Pop-Ups.png City Cat - Make it stand out. New Client Appointment Information https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/55664857-56da-4cbc-856c-12db8abd3aeb/Current+Client_Appointment+Pop-Ups.png City Cat - Make it stand out Current Client Appointment Information https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/91fc6e9f-9bdc-44c8-8351-027eaecfc5eb/Screenshot+2025-11-26+at+10.54.16%E2%80%AFAM.png City Cat - On the clinic website, clients encounter a broad, wiki-style format that fails to deliver clear, relevant guidance tailored to their specific visit. On the clinic website, clients encounter a broad, wiki-style format that fails to deliver clear, relevant guidance tailored to their specific visit. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/0fd6344e-c887-4f36-8e07-acbc53c29e8b/IMG_9375.png City Cat - Important messages about about payment are delivered generically in clinic signage rather than customized or shared digitally in advance, underscoring a one-size-fits-all approach. Important messages about about payment are delivered generically in clinic signage rather than customized, digitally in advance. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/98c9d258-da70-4b3f-8f05-073944d45222/IMG_9396.png City Cat - Handout at the clinic about preparing your cat for a vet visit is available, but after arrival. Handout at the clinic about preparing your cat for a vet visit is available, but after arrival. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/7a9de4fc-f092-48b1-ad85-5dedf37d4525/Clinicwaitingroom2.jpg City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/7f9a7028-e7c1-41ea-b1d0-605178f97edd/ClinicWaitingRoom1.jpg City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/1d483a2b-a0ca-470f-9787-2983130ff7cc/IMG_5304.jpg City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f088275c-6914-4385-83b5-fe73d6a1bf02/Problem+Customer+Journey+Map.png City Cat - Make it stand out Booking, check in, and pre‑visit prep already happen through digital channels, so improving them was the fastest way to reduce client anxiety and set clearer expectations without changing the physical space. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/b83cdab1-3407-4b12-8037-cd510fc212fc/MetaphoricDesign.png City Cat - Metaphoric Design Ideas: “What if X were like Y?” https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/2bc19afe-a631-4620-922f-24f924870d5a/Framingtheconcept2.png City Cat - Narrowing in on premium experiences, specifically that of airport lounge. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/d06fa182-caad-40a0-b270-99fd3c26a1db/CalmIcon.png City Cat - Make it stand out Prioritize Cat and Owner Comfort Foster calm, respectful experiences before and during visits. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/bcb04f19-7155-4e7e-8ad6-d1fbf2a54549/HeartIcon.png City Cat - Make it stand out Showcase Clinic Character Highlight City Cat’s unique philosophy cat‑centric practice and homey charm of a small neighborhood clinic. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/e04f7d99-07cc-458e-815d-0dc8038c901f/touchicon.png City Cat - Make it stand out Effortless and Clear Early Touchpoints Design features to be simple, predictable, and easy to follow, so clients never have to guess what to do next. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/9ddfa04a-2993-4f95-badc-bb0f070d5910/BuildingoutFlow1.png City Cat - Make it stand out. I analyzed the pain points from the pre-arrival experience to view opportunities. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/1e752294-adaa-40bd-ae99-49d0a663aaec/BuildingoutFlow4.JPG City Cat - Make it stand out Each of us designed our own version of the home screen and extracted the most effective overlapping ideas for our paper prototype card sort. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/41a4c95d-9dba-4b84-84fc-5aa8e38bae35/Homepage_PaperPrototype.png City Cat - Make it stand out Finalized Home Screen https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f95b6725-0ca6-41c7-9915-0356da6353a0/BuildingoutFlow3.jpg City Cat - United, Delta, and Alaska Airlines served as reference points for the high-fidelity prototype. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f69cbf1e-d4a6-4590-a6ed-aac3b610c283/Consolidated+Resources.png City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/48a862b0-1f6f-4bfc-8499-c29759fd10b3/Prepare+for+Visit.png City Cat - Reference pulls from United, Delta, and Alaska Airlines informed layout and interaction decisions. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/fc19a691-e1ab-4c15-bd91-18e4512ccc53/Homepage+Impressions.png City Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessalo.com/overture daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/fffc28f8-71af-4195-85b7-338c83db8cc1/CapstoneCaseStudyBanner.png Overture https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/ec1a8e1b-435b-4b05-b9b5-8b888a25a945/%5BResized%5D+OG_Landingpage_Screenshot+1.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/89b24f35-8c92-48c4-bca3-641214914506/Screenshot+2025-10-31+at+3.57.48%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f69383e8-5d71-45de-9568-0835ee2ba584/%5BResized%5D+Screenshot+2025-11-09+at+8.52.03%E2%80%AFPM+1.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/b31a44f3-1ee9-415a-8fd0-668cd2157f72/OG_Preview_Screenshot.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f7dafdd3-9973-49f7-aa47-7b2805f6dd3b/Creeate+experiment_+_blank+slate_+no+user+input+%28NEW%29.jpg https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/053493d0-fc10-45d3-b06d-33645d55edc0/Create+experiment_+user+hovers+over+test+element.jpg https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/5f49113e-f790-4483-bb58-b20924801aeb/Create+experiment_+user+finishes+typing+and+sees+test+setup.jpg https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/8869fc5d-d79e-478e-822c-525e3518e413/Visual+Editor.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/bd8e7124-1da8-4215-bd79-b7e397a8c90d/BusinessStatsDiagram.png Overture - Make it stand out Meanwhile, Web Experimentation customers can pay more to get dedicated support during onboarding, but for those who don’t purchase this service, Optimizely’s Customer Success team can intervene as a last resort to re-engage struggling users, creating additional workload and delays. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/7c5e2011-2992-4ee3-9185-5d780e759e01/Optimizely+Main+Finding.png Overture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/1978af3b-276c-4627-bcb0-2ed280827030/Key+Insights.png Overture - On the clinic website, clients encounter a broad, wiki-style format that fails to deliver clear, relevant guidance tailored to their specific visit. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/027ccb9b-7a1d-4315-b5e3-855629201429/Optimizely+Design+Challenge.png Overture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f88e1ce5-5cb1-4ac9-af80-b427e3e41208/CustomerJouneyMap.png Overture - Make it stand out We split the Web Experimentation journey into 4 phases including account creation, create a new project, set up experiment being the bulk of the journey, and ending with see results. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/89b795e2-e4c7-4e19-a6b1-c0033593d7f1/WordCloud_Brainstorm.png Overture - Make it stand out. Word Clouding Users describe tests in their own words ➜ AI generates setup + highlights input mapping. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/a33ad7a6-7d41-4785-ad60-392668cb3138/NodeLayout_Brainstorm.png Overture - Make it stand out Node Layout Simplify setup by visualizing all components in one place, modeled as directed graphs of nodes. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/bafb46a0-532f-47df-ac9f-e17686d29646/Notepad_Before%26After.jpg Overture - Make it stand out We removed the AI notepad to reduce redundancy and align the workflow with how marketers naturally conceptualize experiments. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/21260d53-4ec8-48ca-abef-c7c935aefda0/Variant2.png Overture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/904de2ac-e37e-4937-aacf-6c50e2b46a8e/Variant2+Hypothesis.jpg Overture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/230d9dbf-229b-4cc8-bd13-fece8d117785/Annotated_Events%26Metrics.jpg Overture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/faa6bfac-8551-4585-8e6a-90265c4004a2/Annotated_Preview.jpg Overture - On the clinic website, clients encounter a broad, wiki-style format that fails to deliver clear, relevant guidance tailored to their specific visit. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/c4695168-60de-465c-98b7-b50d01553f17/Annotated_LaunchReadiness.jpg Overture - Handout at the clinic about preparing your cat for a vet visit is available, but after arrival. https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/3f8b5972-17b7-4d66-ad93-7cb021615622/VP+Quote.png Overture - Shaping Optimizely's Web Experimentation roadmap and a Beta launch Booking, check in, and pre‑visit prep already happen through digital channels, so improving them was the fastest way to reduce client anxiety and set clearer expectations without changing the physical space. https://www.vanessalo.com/about daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/f3c7592f-a848-48b7-95bf-02fe348ab495/Hello%2C+I%27m+Vanessa.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/9243628a-c8d3-411d-8c0a-7cbfbe146218/Group+1.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/054b8a28-f097-4ead-ad3c-5e8965dce025/images+%282%29.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/873e7ba6-4626-4e54-8c50-2eb837d624c7/dropbox.jpg https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/ef8934b5-3be7-4661-9a1f-ec153ec7f9d3/images.png https://images.squarespace-cdn.com/content/v1/68032cb090b4d956fb15d73d/8d424104-3c8f-4db3-b9bf-57628bcc5609/images+%281%29.png